"On the cutting edge of fashion"

When designing her salon's business card, Kimberly Paige Valor, owner of Modern Concepts Salon in Bayville, NJ, found inspiration in an unusual place: her friends' tattoo parlors. "I wanted something that was fun, bright and eclectic," she says. Valor's card, which aims to mimic the salon's slogan, "On the cutting edge of fashion," features colorful cherries, swallows and roses in a design she thought would appeal to both men and women. Using two fonts, Batik Regular and Old English, added to the card's funkiness, she says. "I've had so many clients come in solely because they loved the logo," she says. "It goes against the grain, but that's what we're all about." —A.F.
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Ouidad with Kimberley, winner of Ouidad's Stylist Contest.mp4

Ouidad with Kimberley Paige Valor, a stylist and salon owner from Ocean County, New Jersey. Kimberley was the winner of Ouidad's Stylist contest to Work Backstage with Ouidad at NY Fashion Week.

Mercedes Benz Fashion Week Fall 2011 Imitation by Tara Subkoff

Mercedes-Benz Fall ‘11 Fashion Week N Mercedes-Benz Fall ‘11 Fashion Week NYC: Imitation By Nicole Altavilla, Associate Editor | Feb 13, 2011 To complement the elegant styles at the Imitation by Tara Subkoff show, which was held at Milk Studios, Ouidad created a femme fatale, socialite look that was inspired by the glamorous and iconic hairstyles of Marilyn Monroe and Jane Russell. Stylists used one of three Ouidad products to create volume, including Climate Control Heat & Humidity Gel, Tress Effects Styling Gel and PlayCurl Volumizing Foam. Hair was then styled into tight curls that were loosened right before the show started to give it an elegant finish.YC: By Nicole Altavilla, Associate Editor | Feb 13, 2011

To complement the elegant styles at the Imitation by Tara Subkoff show, which was held at Milk Studios, Ouidad created a femme fatale, socialite look that was inspired by the glamorous and iconic hairstyles of Marilyn Monroe and Jane Russell. Stylists used one of three Ouidad products to create volume, including Climate Control Heat & Humidity Gel, Tress Effects Styling Gel and PlayCurl Volumizing Foam. Hair was then styled into tight curls that were loosened right before the show started to give it an elegant finish.